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NBA 24/25 SEASON BEGINS SOON!

Enjoy watching more than 300 selected NBA live games on Now TV for as low as $48/month*! Cantonese commentary will be available throughout the selected games on Ch.641. What’s more, you can also stay tuned to featured live game broadcasts, replays and other exciting programs on Ch.642 NBA TV round the clock! Act now!

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*This offer is available to new Now TV customers who subscribe to one of the designated Now TV sports packs (24-month or above commitment) or; existing Now TV customers who are currently subscribers of one of following packs: the Super Sports Pack Plus, Super Sports Pack, Soccer Pack, Sports Pack, Variety Sports Pack, beIN SPORTS Pack, beIN SPORTS Plus Pack and beIN SPORTS Super Pack. These customers may subscribe to the NBA Pack at a special monthly fee of HK$48 with a 24-month or above commitment period (list price: HK$68/month). The offer can be used in conjunction with other applicable offers. The relevant channels will be effective immediately upon successful installation (as applicable) and subscription. Customers need to pay HD connection fee if HD Connection Service is required. HD service is available only to Now TV HD customers subscribing to designated channels/packs and paying the monthly HD connection fee. HD Connection Service is available to customers whose Now TV installation address falls within HD coverage. Terms and conditions apply. In the event of any dispute, the decision of Now TV Limited shall be final. Now TV is provided by Now TV Limited and is available only in designated areas. Now TV is a registered trademark of the HKT Group. Please contact Now TV sales staff for information on all the service plans and promotion details. Now TV will broadcast selected National Basketball Association (“NBA”) games in Hong Kong on pay TV for the coming two seasons, from 2024/2025 to 2025/2026. Please note that Now TV will select the games to be broadcasted at its discretion and Now TV does not guarantee broadcast of any specific NBA game. Customers can also catch up on selected NBA games that were broadcasted live on Now Sports 641 (CH.641) and NBA TV (CH.642) through the “On-Demand” Service. All program content and matches are subject to cancellation and/or suspension by the rights holders and/or event organizers. The dates and times of all aforementioned matches and sporting events may be subject to change from time to time, please refer to official announcements by the rights holders and event organizers for the latest information.

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UEFA Champions League 2024/25
kicks off on 9.18 with new format!

The Champions League is about to explode into action with the new “Swiss model”. With an expanded lineup of 36 teams, fans can look forward to even more high-stakes matchups! Which team will emerge as the first champion under this new setup?

Subscribe now and dive into the excitement of the revamped Champions League!

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Excited to extend exclusive Premier League deal!

Now TV extends exclusive rights for the Premier League for 3 more seasons, bringing it to Hong Kong fans for the 15th consecutive year! *Now TV will exclusively broadcast all PL matches in Hong Kong on pay TV for the 2024/25 to 2027/28 seasons.

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*Now TV will broadcast all Premier League matches in Hong Kong exclusively on pay TV for the seasons of 2024/25 to 2027/28. Designated matches will be delivered in 4K per season. Customers are required to subscribe SD/HD/4K Connection and Now TV Set Top Box Rental Fee together in order to view the 4K version of the channels (including matches in 4K resolution). All program content and matches are subject to cancellation and/or suspension by the rights holders and/or event organizers. Dates and times of all aforementioned matches and sporting events may be subject to change from time to time, so please refer to official announcements by the rights holders and event organizers for the latest information.

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iPhone 16 Pro series is now available for purchase!

Buy Now

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iPhone 16 series is now available for purchase!

Buy Now

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Beware of scammers posing as the company to steal bank information

Recently, scammers have impersonated telecom company employees, claiming overdue fees to steal bank or credit card information. We emphasize that we will never ask for this info over the phone. Remember the following tips to avoid scams:

– When customer service rep calls, you can request their employee ID via the verified SEM sender ‘#NowTV’ or official WhatsApp to verify their identity.

– We will never ask customers for personal bank or credit card info over the phone due to overdue payments. Ample grace periods will be provided for in-store payments. Customers are also advised to log into ‘My HKT’ app to check their payment methods.

– If in any doubt, call customer service at 1000 or WhatsApp suspicious info to Anti-Fraud Support hotline at 6800 0123 to verify!

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The Premier League
starts on August 17!

Young phenoms like Palmer, Mainoo and Szoboszlai are ready to dazzle alongside proven talents Haaland and Odegaard. With fresh prodigies at the helm, teams and their new aces are set to ignite fierce competition this season.

Now you can also download the Now TV app and subscribe without installing a Set-Top Box. Enjoy the actions anytime, anywhere with different devices!

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Terms and Conditions apply. Now TV will broadcast all Premier League matches in Hong Kong exclusively on pay TV for the season of 2024/25. Now TV will also broadcast LALIGA EA SPORTS matches in Hong Kong on pay TV for the coming two seasons, from 2024/2025 to 2025/2026. Please note that Now TV cannot guarantee live broadcast of all matches of each LALIGA EA SPORTS seasons. All program content and matches are subject to cancellation and/or suspension by the rights holders and/or event organizers. The dates and times of all aforementioned matches and sporting events may be subject to change from time to time, please refer to official announcements by the rights holders and event organizers for the latest information.

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The LALIGA EA SPORTS
starts on August 16!

With Spain’s victory in the tournament, Yamal and Nico Williams are now in the spotlight! Alongside Kylian Mbappé’s major transfer to Real Madrid, anticipation for the new season is at an all-time high!

Now you can also download the Now TV app and subscribe without installing a Set-Top Box. Enjoy the actions anytime, anywhere with different devices!

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Terms and Conditions apply. Now TV will broadcast all Premier League matches in Hong Kong exclusively on pay TV for the season of 2024/25. Now TV will also broadcast LALIGA EA SPORTS matches in Hong Kong on pay TV for the coming two seasons, from 2024/2025 to 2025/2026. Please note that Now TV cannot guarantee live broadcast of all matches of each LALIGA EA SPORTS seasons. All program content and matches are subject to cancellation and/or suspension by the rights holders and/or event organizers. The dates and times of all aforementioned matches and sporting events may be subject to change from time to time, please refer to official announcements by the rights holders and event organizers for the latest information.

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Immerse in entertainment at its finest with Now TV.

Take yourself into the new streaming experience & indulge in top-notch sports, news, movies, and drama on your mobile, tablet, or smart TV^@. Enjoy the freedom to watch with or without a set-top box – anywhere, anytime in HK.

Download & register to access designated free content*.

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^@*Terms and Conditions apply, pls refer to the Terms and Conditions of Now TV, Now TV Contract/Application forms, Now TV Service Guide (www.nowtv.now.com/terms-and-conditions) together with terms and conditions of Now TV App/Website (https://s.nowtv.hk/apptnc).

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Ultimate Streaming Experience at One Price. Unlock Sports and Entertainment Seamlessly.

Now TV is in collaboration with Netflix! With a single subscription, you can enjoy Netflix’s popular series as well as Now TV’s top-tier live sports coverage. But that’s not all – our plans also provide access to a diverse and exclusive selection of captivating movies, documentaries, news programs, variety shows, and animated content.

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MITSUI
Multiple Shopping Privileges

Now TV is offering one FREE ¥500 MITSUI Outlet shopping voucher and up to 10% discount at 20 designated Mitsui Outlet branches and shopping centres in Japan, including Tokyo Kisarazu – the largest in the country. Enjoy a variety of shopping privileges on your trip!

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Now Signature Pack

Top-notch movies from Hong Kong and around the world, plus Asian TV series, factual, kids , live sports programmes all in one pack for every family members! You name it! 16K+ hours of on-demand programmes available!

$118/month

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Super Sports & Entertainment Combo 12-month Pass

Watching world-class European football leagues: Premier League, LaLiga, Bundesliga, UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and other sports contents like Formula One. Get top-grossing Asian movies and drama series, documentary, and bring kid the STEM programs!

Plan Includes:

Super Sports Pack Plus
Now Signature Pack
STEM Learning Pack
Starter Pack

$388/month

Subscribe Now

Western Movie Pack

Offering premium Hollywood blockbusters, top box office hits and award-winning films from HBO and MOViE MOViE, including exclusive award-winning HBO Original Productions, series, movie specials and showcases.

$88 / month

Subscribe Now

Your home just got smarter.

(Not to mention more fun.)

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Anytime, Anywhere with Now TV App and Smart TV App

Another option without Box! You can instantly watch live and on-demand on phone, tablet and Smart TV App. Free with your subscription, download Now TV App on your mobile or Now TV app on Smart TV. Bind your account, and start using now!

Download Now TV App More details of Smart TV App

Your Movie Express

Enjoy the greatest titles from Video Express on a pay-per-view basis.

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Fresh from the West

Binge the best In drama and entertainment, from the uncut edgy to the addictively entertaining.

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Now True

Cutting-edge and award-winning documentaries, lifestyle and culture.

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Enjoy Fun Learning Together

Make play time educational. The STEM Learning Pack features a collection of STEM learning programs from Now Learn On Demand & Da Vinci to inspire kids to fall in love with science, technology, engineering, mathematics, astronomy, arts and more.

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Imagine a Community That Offers You Privileges

Happy Academy is a free membership program tailor-made for kids and their parents in Hong Kong.

Become a Happy Academy member and get exclusive access to fun events, interest classes and promotions.

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Popular Searches

NBA 24/25 SEASON BEGINS SOON!

UEFA Champions League 2024/25
kicks off on 9.18 with new format!

Excited to extend exclusive Premier League deal!

iPhone 16 Pro series is now available for purchase!

iPhone 16 series is now available for purchase!

Beware of scammers posing as the company to steal bank information

The Premier League
starts on August 17!

The LALIGA EA SPORTS
starts on August 16!

Immerse in entertainment at its finest with Now TV.

Ultimate Streaming Experience at One Price. Unlock Sports and Entertainment Seamlessly.

MITSUI
Multiple Shopping Privileges